As with most things, building and growing an online business or website is not a linear process. Progress is measured in waves, with crests and troughs awaiting you in equal measure. Like a sailboat tacking against the wind, entrepreneurs, developers, and site owners need to frequently change course to adapt to the various forces at play.
Many websites find smooth sailing with WordPress, the incredibly popular content management system that powers more than 28% of all website. Users appreciate the platform for being a cost-effective option for publishing a well-designed website without having to learn how to code, but the massive open-source platform can challenge novice site owners with seemingly constant maintenance, security, and optimization tasks.
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It’s understandable to scoff at the idea of a football player taking ballet lessons. But while the image of a 320-pound lineman in a tutu may be a bit over the top, the analogy is the perfect comparison to the challenge of balance of speed and security to most effectively host a website.
WordPress is notoriously difficult to run at peak performance without sacrificing stability. Its status as the world’s most popular content management system also makes the publishing platform among the largest targets for security breaches as well.
So, lace up those pointe shoes and learn how to balance raw power with nimble agility as we explain how to have the best of both worlds with WordPress websites.
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You finally did it—spending the time, resources, and energy to learn and master the ultra-popular WordPress publishing platform. At long last, you’ve built the website of your dreams.
But where’s the traffic? What about revenue?
Unlike in Field of Dreams, building a website does not mean customers will come. While top hosting providers, such as WP Engine, can ensure your website is fast, reliable, and secure, hosting providers can’t guarantee that you will be taking the right steps to optimize your online opportunities.
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If building a fantastic online presence is akin to getting a good night’s sleep, then the platform on which you choose to build your site shouldn’t represent the monsters lurking under your bed. WordPress commonly gets a bad rap for being hard to learn, vulnerable to attacks, and not well supported, but beginners can rest soundly when they choose the world’s most popular content management system.
Developers appreciate WordPress for being easy to set up and straightforward to customize, but those perks aren’t reserved solely for people who know how to code. Whether you’re a blogger or a small business owner, WordPress remains a go-to option for building a blog, eCommerce store, or informative online profile.
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