From portfolios and blogs to business profiles and online storefronts, each type of site has a lengthy list of dos and don’ts to maximize performance and effectiveness.
What’s more, the metrics for success can change within a few years. A friend looking to relocate and get a new job needed help building a robust portfolio that showcased his photography. He needed templates that magnified his images’ real estate, with minimal interactivity and dynamic content.
Now that he has moved and re-established his photography career, it was time to transition to more of a conversion-based web strategy—same domain, same photos, but drastically different purpose. He needed to not only bring more people to his site, but have them inquire about his availability for photo shoots and purchase prints and image files, as well.
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User-centered web design is an almighty doctrine, ruling over countless online businesses and website owners across the galaxy. With user experiences and conversions critical to a site’s success, developers are keen to create layouts that guide visitors to predetermined outcomes.
With such a legacy to uphold, the UX design canon can be used for good or evil — much like the Force of Star Wars lore.
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Just as you wouldn’t jump out of an airplane without making sure you have your parachute (and safety training, and likely being strapped to a qualified instructor), a professional online presence is not an adventure to leap into haphazardly.
Launching a successful website can be a nuanced process where a little bit of guidance, research, and expertise can make all the difference.
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You finally did it—spending the time, resources, and energy to learn and master the ultra-popular WordPress publishing platform. At long last, you’ve built the website of your dreams.
But where’s the traffic? What about revenue?
Unlike in Field of Dreams, building a website does not mean customers will come. While top hosting providers, such as WP Engine, can ensure your website is fast, reliable, and secure, hosting providers can’t guarantee that you will be taking the right steps to optimize your online opportunities.
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If building a fantastic online presence is akin to getting a good night’s sleep, then the platform on which you choose to build your site shouldn’t represent the monsters lurking under your bed. WordPress commonly gets a bad rap for being hard to learn, vulnerable to attacks, and not well supported, but beginners can rest soundly when they choose the world’s most popular content management system.
Developers appreciate WordPress for being easy to set up and straightforward to customize, but those perks aren’t reserved solely for people who know how to code. Whether you’re a blogger or a small business owner, WordPress remains a go-to option for building a blog, eCommerce store, or informative online profile.
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