From portfolios and blogs to business profiles and online storefronts, each type of site has a lengthy list of dos and don’ts to maximize performance and effectiveness.
What’s more, the metrics for success can change within a few years. A friend looking to relocate and get a new job needed help building a robust portfolio that showcased his photography. He needed templates that magnified his images’ real estate, with minimal interactivity and dynamic content.
Now that he has moved and re-established his photography career, it was time to transition to more of a conversion-based web strategy—same domain, same photos, but drastically different purpose. He needed to not only bring more people to his site, but have them inquire about his availability for photo shoots and purchase prints and image files, as well.
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No one likes going to the DMV. The Department of Motor Vehicles sometimes gets a bad rap for long lines, unhelpful service, and arcane policies. However, all it takes for me is one fast, efficient, and productive trip to crack through my hardened, jaded exterior and put a smile on my face.
Whether getting a new driver’s license or ordering a meal from your favorite restaurant, speed is a major contributor toward having a positive experience. The same can be said for web hosting services and a company’s online presence.
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User-centered web design is an almighty doctrine, ruling over countless online businesses and website owners across the galaxy. With user experiences and conversions critical to a site’s success, developers are keen to create layouts that guide visitors to predetermined outcomes.
With such a legacy to uphold, the UX design canon can be used for good or evil — much like the Force of Star Wars lore.
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Especially today, a strong online presence is just as important to a business as the ubiquitous cup of coffee powering the entrepreneur. However, just as the variety of beans, roasting techniques, and ingredients can affect how someone’s perfect cup of coffee tastes, different web hosting components can influence how a company’s website is brewed.
To the uninitiated, both coffee and web hosting come with a lot of barely understandable jargon that can have a major impact on your satisfaction and how much you spend. Just as you may not want to be overly caffeinated with a triple-espresso or disappointed with a decaf wake-up mug, web hosting server space and computing power should be tailored to your specific needs to have the most impact.
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As with most things, building and growing an online business or website is not a linear process. Progress is measured in waves, with crests and troughs awaiting you in equal measure. Like a sailboat tacking against the wind, entrepreneurs, developers, and site owners need to frequently change course to adapt to the various forces at play.
Many websites find smooth sailing with WordPress, the incredibly popular content management system that powers more than 28% of all website. Users appreciate the platform for being a cost-effective option for publishing a well-designed website without having to learn how to code, but the massive open-source platform can challenge novice site owners with seemingly constant maintenance, security, and optimization tasks.
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