From portfolios and blogs to business profiles and online storefronts, each type of site has a lengthy list of dos and don’ts to maximize performance and effectiveness.
What’s more, the metrics for success can change within a few years. A friend looking to relocate and get a new job needed help building a robust portfolio that showcased his photography. He needed templates that magnified his images’ real estate, with minimal interactivity and dynamic content.
Now that he has moved and re-established his photography career, it was time to transition to more of a conversion-based web strategy—same domain, same photos, but drastically different purpose. He needed to not only bring more people to his site, but have them inquire about his availability for photo shoots and purchase prints and image files, as well.