Just as you wouldn’t jump out of an airplane without making sure you have your parachute (and safety training, and likely being strapped to a qualified instructor), a professional online presence is not an adventure to leap into haphazardly.
Launching a successful website can be a nuanced process where a little bit of guidance, research, and expertise can make all the difference.
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Blogging is like a beauty pageant, er, scholarship program. Hear me out. Obviously, looks count, but contestants have also got to have a talent and a passion for what they do. Plus, walking confidently in a swimsuit is no short order, amirite?
When it comes to your blog, a head-turning design is only one piece of the puzzle. You’ve also got to have a thought-out plan for creating strong content, optimizing your site performance, and engaging readers or, eventually, you’re going to trip up.
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(Heads up: This post was ghost-written.)