From portfolios and blogs to business profiles and online storefronts, each type of site has a lengthy list of dos and don’ts to maximize performance and effectiveness.
What’s more, the metrics for success can change within a few years. A friend looking to relocate and get a new job needed help building a robust portfolio that showcased his photography. He needed templates that magnified his images’ real estate, with minimal interactivity and dynamic content.
Now that he has moved and re-established his photography career, it was time to transition to more of a conversion-based web strategy—same domain, same photos, but drastically different purpose. He needed to not only bring more people to his site, but have them inquire about his availability for photo shoots and purchase prints and image files, as well.
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No one likes going to the DMV. The Department of Motor Vehicles sometimes gets a bad rap for long lines, unhelpful service, and arcane policies. However, all it takes for me is one fast, efficient, and productive trip to crack through my hardened, jaded exterior and put a smile on my face.
Whether getting a new driver’s license or ordering a meal from your favorite restaurant, speed is a major contributor toward having a positive experience. The same can be said for web hosting services and a company’s online presence.
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Blogging is like a beauty pageant, er, scholarship program. Hear me out. Obviously, looks count, but contestants have also got to have a talent and a passion for what they do. Plus, walking confidently in a swimsuit is no short order, amirite?
When it comes to your blog, a head-turning design is only one piece of the puzzle. You’ve also got to have a thought-out plan for creating strong content, optimizing your site performance, and engaging readers or, eventually, you’re going to trip up.
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(Heads up: This post was ghost-written.)
You finally did it—spending the time, resources, and energy to learn and master the ultra-popular WordPress publishing platform. At long last, you’ve built the website of your dreams.
But where’s the traffic? What about revenue?
Unlike in Field of Dreams, building a website does not mean customers will come. While top hosting providers, such as WP Engine, can ensure your website is fast, reliable, and secure, hosting providers can’t guarantee that you will be taking the right steps to optimize your online opportunities.
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If building a fantastic online presence is akin to getting a good night’s sleep, then the platform on which you choose to build your site shouldn’t represent the monsters lurking under your bed. WordPress commonly gets a bad rap for being hard to learn, vulnerable to attacks, and not well supported, but beginners can rest soundly when they choose the world’s most popular content management system.
Developers appreciate WordPress for being easy to set up and straightforward to customize, but those perks aren’t reserved solely for people who know how to code. Whether you’re a blogger or a small business owner, WordPress remains a go-to option for building a blog, eCommerce store, or informative online profile.
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