Especially today, a strong online presence is just as important to a business as the ubiquitous cup of coffee powering the entrepreneur. However, just as the variety of beans, roasting techniques, and ingredients can affect how someone’s perfect cup of coffee tastes, different web hosting components can influence how a company’s website is brewed.
To the uninitiated, both coffee and web hosting come with a lot of barely understandable jargon that can have a major impact on your satisfaction and how much you spend. Just as you may not want to be overly caffeinated with a triple-espresso or disappointed with a decaf wake-up mug, web hosting server space and computing power should be tailored to your specific needs to have the most impact.
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As with most things, building and growing an online business or website is not a linear process. Progress is measured in waves, with crests and troughs awaiting you in equal measure. Like a sailboat tacking against the wind, entrepreneurs, developers, and site owners need to frequently change course to adapt to the various forces at play.
Many websites find smooth sailing with WordPress, the incredibly popular content management system that powers more than 28% of all website. Users appreciate the platform for being a cost-effective option for publishing a well-designed website without having to learn how to code, but the massive open-source platform can challenge novice site owners with seemingly constant maintenance, security, and optimization tasks.
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