Just as you wouldn’t jump out of an airplane without making sure you have your parachute (and safety training, and likely being strapped to a qualified instructor), a professional online presence is not an adventure to leap into haphazardly.
Launching a successful website can be a nuanced process where a little bit of guidance, research, and expertise can make all the difference.
Blogging is like a beauty pageant, er, scholarship program. Hear me out. Obviously, looks count, but contestants have also got to have a talent and a passion for what they do. Plus, walking confidently in a swimsuit is no short order, amirite?
When it comes to your blog, a head-turning design is only one piece of the puzzle. You’ve also got to have a thought-out plan for creating strong content, optimizing your site performance, and engaging readers or, eventually, you’re going to trip up.
(Heads up: This post was ghost-written.)
It’s understandable to scoff at the idea of a football player taking ballet lessons. But while the image of a 320-pound lineman in a tutu may be a bit over the top, the analogy is the perfect comparison to the challenge of balance of speed and security to most effectively host a website.
WordPress is notoriously difficult to run at peak performance without sacrificing stability. Its status as the world’s most popular content management system also makes the publishing platform among the largest targets for security breaches as well.
So, lace up those pointe shoes and learn how to balance raw power with nimble agility as we explain how to have the best of both worlds with WordPress websites.
Your baby is all grown up—just like a newborn starts sleeping in a bassinet before moving to the crib and finally graduates to his or her own bed, your website will experience growing pains as it’s ready to move to larger and more powerful servers.
Now that you’ve successfully raised your website to become a full-fledged traffic magnet, it’s time to see how far it can fly. Dedicated servers provide the most power of all the hosting options, with all the processors, memory, and bandwidth concentrated solely on serving up your content.
You finally did it—spending the time, resources, and energy to learn and master the ultra-popular WordPress publishing platform. At long last, you’ve built the website of your dreams.
But where’s the traffic? What about revenue?
Unlike in Field of Dreams, building a website does not mean customers will come. While top hosting providers, such as WP Engine, can ensure your website is fast, reliable, and secure, hosting providers can’t guarantee that you will be taking the right steps to optimize your online opportunities.
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