From portfolios and blogs to business profiles and online storefronts, each type of site has a lengthy list of dos and don’ts to maximize performance and effectiveness.
What’s more, the metrics for success can change within a few years. A friend looking to relocate and get a new job needed help building a robust portfolio that showcased his photography. He needed templates that magnified his images’ real estate, with minimal interactivity and dynamic content.
Now that he has moved and re-established his photography career, it was time to transition to more of a conversion-based web strategy—same domain, same photos, but drastically different purpose. He needed to not only bring more people to his site, but have them inquire about his availability for photo shoots and purchase prints and image files, as well.
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No one likes going to the DMV. The Department of Motor Vehicles sometimes gets a bad rap for long lines, unhelpful service, and arcane policies. However, all it takes for me is one fast, efficient, and productive trip to crack through my hardened, jaded exterior and put a smile on my face.
Whether getting a new driver’s license or ordering a meal from your favorite restaurant, speed is a major contributor toward having a positive experience. The same can be said for web hosting services and a company’s online presence.
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User-centered web design is an almighty doctrine, ruling over countless online businesses and website owners across the galaxy. With user experiences and conversions critical to a site’s success, developers are keen to create layouts that guide visitors to predetermined outcomes.
With such a legacy to uphold, the UX design canon can be used for good or evil — much like the Force of Star Wars lore.
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Especially today, a strong online presence is just as important to a business as the ubiquitous cup of coffee powering the entrepreneur. However, just as the variety of beans, roasting techniques, and ingredients can affect how someone’s perfect cup of coffee tastes, different web hosting components can influence how a company’s website is brewed.
To the uninitiated, both coffee and web hosting come with a lot of barely understandable jargon that can have a major impact on your satisfaction and how much you spend. Just as you may not want to be overly caffeinated with a triple-espresso or disappointed with a decaf wake-up mug, web hosting server space and computing power should be tailored to your specific needs to have the most impact.
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As with most things, building and growing an online business or website is not a linear process. Progress is measured in waves, with crests and troughs awaiting you in equal measure. Like a sailboat tacking against the wind, entrepreneurs, developers, and site owners need to frequently change course to adapt to the various forces at play.
Many websites find smooth sailing with WordPress, the incredibly popular content management system that powers more than 28% of all website. Users appreciate the platform for being a cost-effective option for publishing a well-designed website without having to learn how to code, but the massive open-source platform can challenge novice site owners with seemingly constant maintenance, security, and optimization tasks.
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Just as you wouldn’t jump out of an airplane without making sure you have your parachute (and safety training, and likely being strapped to a qualified instructor), a professional online presence is not an adventure to leap into haphazardly.
Launching a successful website can be a nuanced process where a little bit of guidance, research, and expertise can make all the difference.
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Blogging is like a beauty pageant, er, scholarship program. Hear me out. Obviously, looks count, but contestants have also got to have a talent and a passion for what they do. Plus, walking confidently in a swimsuit is no short order, amirite?
When it comes to your blog, a head-turning design is only one piece of the puzzle. You’ve also got to have a thought-out plan for creating strong content, optimizing your site performance, and engaging readers or, eventually, you’re going to trip up.
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(Heads up: This post was ghost-written.)
It’s understandable to scoff at the idea of a football player taking ballet lessons. But while the image of a 320-pound lineman in a tutu may be a bit over the top, the analogy is the perfect comparison to the challenge of balance of speed and security to most effectively host a website.
WordPress is notoriously difficult to run at peak performance without sacrificing stability. Its status as the world’s most popular content management system also makes the publishing platform among the largest targets for security breaches as well.
So, lace up those pointe shoes and learn how to balance raw power with nimble agility as we explain how to have the best of both worlds with WordPress websites.
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Your baby is all grown up—just like a newborn starts sleeping in a bassinet before moving to the crib and finally graduates to his or her own bed, your website will experience growing pains as it’s ready to move to larger and more powerful servers.
Now that you’ve successfully raised your website to become a full-fledged traffic magnet, it’s time to see how far it can fly. Dedicated servers provide the most power of all the hosting options, with all the processors, memory, and bandwidth concentrated solely on serving up your content.
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You finally did it—spending the time, resources, and energy to learn and master the ultra-popular WordPress publishing platform. At long last, you’ve built the website of your dreams.
But where’s the traffic? What about revenue?
Unlike in Field of Dreams, building a website does not mean customers will come. While top hosting providers, such as WP Engine, can ensure your website is fast, reliable, and secure, hosting providers can’t guarantee that you will be taking the right steps to optimize your online opportunities.
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If building a fantastic online presence is akin to getting a good night’s sleep, then the platform on which you choose to build your site shouldn’t represent the monsters lurking under your bed. WordPress commonly gets a bad rap for being hard to learn, vulnerable to attacks, and not well supported, but beginners can rest soundly when they choose the world’s most popular content management system.
Developers appreciate WordPress for being easy to set up and straightforward to customize, but those perks aren’t reserved solely for people who know how to code. Whether you’re a blogger or a small business owner, WordPress remains a go-to option for building a blog, eCommerce store, or informative online profile.
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